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From the seat map to the front desk, our latest capabilities unlock more value at every step of the traveler journey.

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A Note from Ken Harris, Founder & CEO of Plusgrade

August 19th, 2025

We’re building the future of travel—one product at a time—each designed to unlock more value for our partners and deliver better experiences for travelers. Every product on this page is built to drive revenue faster, elevate the traveler journey, and integrate seamlessly into our partners’ platforms. From smarter seat maps and instant upgrades to intuitive, AI-powered loyalty currency retailing, the goal is always the same: help our partners grow, and help travelers have a better day. Behind these products is an exceptional team: ambitious, collaborative, and relentless about raising the bar. Their work is what sets us apart. To our partners: thank you for trusting us to power some of the most important moments in your customer journey. As always, we’re still just getting started.

Ken Harris
Ken Harris
Founder & CEO, Plusgrade
Travel Experiences
SeatShop: A New Visual Way to Buy Upgrades
SeatShop gives travelers a dynamic way to shop for upgrades, with real-time pricing and a smarter, seat map–based experience
Travel Experiences
Day of Travel Upgrades: Reach Untapped Passengers
From check-in to the gate, Day of Travel Upgrades help you reach passengers with last-minute offers they can act on fast.
Hospitality Upselling
Front Desk Tool: Smarter Offers. Tailored Stays.
Help staff offer upgrades and add-ons in real time, giving guests a personalized check-in experience and boosting revenue.
Loyalty
Loyalty Personalized Pricing: Smarter Rewards
A solution that uses real-time data to tailor ancillary offers by loyalty tier, behavior, and how close the member is to their next reward.
Loyalty
Subscription: Earn More Every Month
Let members grow their points/miles on autopilot with Subscription. Building balances, loyalty, and recurring revenue at once.
Travel Experiences
Instant Upgrade Upsell: Turn Intent into Revenue
Turn bidding interest into real revenue by offering passengers a guaranteed upgrade after they’ve placed a bid.
Hospitality Upselling
Bidding for Hospitality Products
Guests can now bid on premium add-ons, giving them more choice and helping you capture more value from every stay.
Travel Experiences
New Ancillary Merchandising Platform
A mobile-optimized upgrade experience with a fresh interface, simplified design, and real-time testing to drive conversion.
Travel Experiences
Pay with Points: Redeem for Upgrades
With Pay with Points, travelers can bid or buy upgrades using loyalty currency, adding flexibility and boosting member engagement.
Loyalty
Status Advantage: Smarter Status Recognition
Status Advantage supports verified tier matching and partner recognition, using real-time activity and member behavior data.
Travel Experiences
Cross Airline Upgrades: Seamless Upgrades Across Carriers
Let codeshare and interline travelers upgrade too, turning partner bookings into new revenue for your business.
Hospitality Upselling
In-Stay Offers: Capture Value Mid-Stay
Tap into peak guest intent with automated offers for spa, dining, or late checkout—delivered during the stay when it matters most.
Hospitality Upselling
New Hospitality Upselling Front End
A fully responsive interface makes upselling easier with mobile-first design, fast load times, and strong bid performance.
Travel Experiences
Private Cabanas: A New Wave of Cruise Upgrades
Guests can now bid for private island cabanas, delivering a premium experience and a new source of cruise upsell revenue.
Loyalty
Pay with Points: Elite Status
Now loyalty members can use points and miles to pay for elite status directly through the enhanced Elite Front End experience.
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