— Travel Experiences —
Ancillary Merchandising Platform
Introducing the New Ancillary Merchandising Platform
Why we rebuilt the upgrade flow
Legacy interfaces weren’t designed for today’s mobile-first world, or the nuanced ways passengers interact with upgrade offers. The new Ancillary Merchandising Platform was engineered to:
- Minimize friction and decision fatigue.
- Present upgrades and seat options visually, across all flight legs.
- Improve accessibility and responsiveness on mobile and desktop platforms.
- Make testing and optimization easier.
The result is a platform that feels lighter, faster, and more personalized—for both passengers and partners.
What’s new in the Ancillary Merchandising Platform
- Simplified upgrade flow
A condensed, scrollable design presents all available offers with clear visuals and fewer steps to checkout.
- Mobile-first design
The new Ancillary Merchandising Platform adapts to screen size without compromising layout, speed, or usability.
- Optimized for experimentation
With built-in support for tools like Optimizely, the new Ancillary Merchandising Platform makes it easier to A/B test layouts, offer combinations, and offer prompts.
- More offer visibility
Passengers can see and act on multiple upgrades across multiple segments within one interface. This leads to more total submissions.
Built for what’s next
The new Ancillary Merchandising Platform is not just a visual refresh, it’s the foundation for upcoming Plusgrade innovations:
- Instant Upgrade Upsell enables automatic targeting of passengers who have already bid, giving them the option to purchase the upgrade outright.
- More testing, more learning through embedded analytics and real-time UX optimization.
The next generation of upgrade merchandising is here
The new Ancillary Merchandising Platform sets the stage for faster, more flexible revenue growth. Ready to unlock revenue faster? Reach out to your Partner Success Manager to get ahead of the queue.
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