— Loyalty —

Loyalty Personalized Pricing

Precision at scale: Introducing Loyalty Personalized Pricing

Loyalty programs have always promised personalization, but when it comes to upsell and ancillary offers, most still treat every member the same. Loyalty Personalized Pricing changes that. Built on Plusgrade’s Ancillary Merchandising Intelligence (AMI), this solution dynamically adjusts upgrade pricing and offer presentation based on each member’s status, behavior, travel patterns, and proximity to redemption milestones. The result: smarter offers, better timing, and higher conversion.

From static offers to smart merchandising

Instead of showing the same offer to every member, Loyalty Personalized Pricing uses real-time signals to determine:

Which offer is shown
What price to display
How it’s framed (promo, time-sensitive, elite-only, etc.)
Where it appears and in which creative format

These signals include loyalty tier, engagement level, journey stage, cash vs. miles ratio, and even past response behavior.

It’s not just about offering the right product—it’s about offering it in the right way, to the right person, at the right time.

What it looks like in action

Imagine two members on the same flight:

One is a frequent flyer, just 2,000 miles from a reward threshold.
The other is infrequent, but browsing offers for the first time in months.

Loyalty Personalized Pricing might serve a mileage-based discount and exclusive copy to the elite member, while offering a more compelling, points-rich upgrade to re-engage the less frequent traveler. Both experiences are optimized for conversion, without manual rules or segmentation.

How it works

1. Signals ingested in real time
The system pulls data from loyalty, CRM, and Plusgrade’s offer engine.
2. Smart pricing applied
Based on member type, inventory, seasonality, and behavioral patterns.
3. Offer delivered across channels
Including web, app, email, and social, matched to the member’s touchpoint and preferred channel.
4. Creative variants rotated automatically
Using engagement data to continually test and refine.

Loyalty-driven personalization helps ensure the right offers reach the right members, leading to smarter engagement and more meaningful program interactions.

Why it works

AI-Ready since 2015
Plusgrade’s infrastructure is already built to ingest, analyze, and act on loyalty data.
No rebuild required
Pricing and messaging logic runs behind the scenes, with no disruption to your existing front end.
Flexible across loyalty use cases
Applies personalized pricing logic to points-based offers, and elite-tier engagement campaigns.

Loyalty should feel personal—because it is

With Loyalty Personalized Pricing, you can move from broad strokes to finely-tuned engagement, delivering more value to every member and more revenue back to the program.

To explore how you can activate loyalty-driven merchandising, contact us today.

This webpage provides general information about our products/services. While efforts have been made to ensure accuracy, details herein may be subject to change. Please contact us for the most up-to-date information.