— Travel Experiences —
Day of Travel Upgrades
Monetize the final window with Day of Travel Upgrades
The most overlooked revenue window in travel
Travelers are ready to upgrade at the airport. In fact, over 40% say they prefer to purchase an upgraded experience on the day of travel (Plusgrade Global Segmentation Study, 2024). It makes sense; once passengers arrive at the airport, they’re surrounded by reminders of comfort, service, and premium positioning. They’ve already made their travel investment, and now they’re primed for last-minute improvements. Yet most airlines miss this window entirely due to legacy processes, static pricing, or operational limits on where and how upgrades can be offered. Day of Travel Upgrades fills that gap.
One solution, multiple touchpoints
This offering includes new and enhanced self-service and agent-led capabilities that work seamlessly with our existing Last Minute Upgrades, ensuring upgrade opportunities are visible, engaging and actionable across every passenger scenario.
- Web Check-In Upgrade
Surface upgrade offers just before check-in is complete more seamlessly with a new introductory entry page.
- Agent-Led Upgrade
(Where supported) Enable airport staff to offer upgrades directly through your Departure Control System, with passengers completing the purchase easily and securely from their phone.
- Onboard Upgrade
Capture last-minute revenue by offering available premium seats to passengers after boarding, with purchases completed seamlessly on the passenger’s own device.
Whether travelers are digital-first or more agent-reliant, Day of Travel ensures everyone gets a chance to upgrade before the doors close.
Built for passenger experience
Day of Travel Upgrades also enhances the customer journey:
- Offers appear exactly when travelers are most open to spending.
- Upgrades can be secured in seconds via mobile—no rebooking or gate line-ups.
- Visibility and ease builds engagement and trust with every interaction.
Don’t miss the final mile
Day of Travel is your last, best chance to transform passenger demand into revenue. With touchpoints at every moment of the journey, this upgrade solution is designed for fast, flexible impact.
To explore how Day of Travel can fit into your upgrade strategy, contact us today.
This webpage provides general information about our products/services. While efforts have been made to ensure accuracy, details herein may be subject to change. Please contact us for the most up-to-date information.