Contact us


  • Montréal

    1130 Sherbrooke Street West
    Suite 1500
    Montréal, Québec H3A 2M8

  • New York

    16 West 36th Street
    2nd Floor
    New York, New York 10018
    United States

  • Singapore

    One George Street

Achieve airline-level
ancillary revenue

Ancillary revenue solutions that deliver the experience rail passengers expect, and generate the high-margin revenue you need. Simply put, a win-win.

Book a demo

The Ancillary Revenue Platform for rail operators

Hit ROI in as fast as 4 months

Omnichannel reach

Target the right passenger, at the right time, with the right offer using data intelligence and dynamic pricing capabilities

Bid-to-Upgrade technology

Allow travelers to tell you what they are willing to pay, and see 4X more offers submitted

Total-Train Revenue Optimization

Intelligent decisioning technology selects which passenger offers to upgrade, maximizing the entire train’s trip revenue

Automated fulfillment

Go live in weeks with seamless integration into any system. Revenue from upgrade programs go directly to you, immediately

Used by travel providers with the happiest
customers on the planet

(and we power more than 80 of them)

We think about ancillary revenue more than anyone.

Merchandising between ticket purchase and departure has been largely ignored, until now.

Passengers are primed for experiential ancillary products once they’ve purchased a ticket. Offer send-time flexibly allows you to capture the largest share of (experience) wallet.

  • Reactive systems allow same-day bookings to submit an offer and upgrade
  • Reach the broadest audience post-purchase via a multi-touchpoint strategy from web to email, app to SMS

We provide Experiential Ancillary Revenue solutions that make people fall deeper in love with taking the train, while generating Millions in incremental revenue


Total-train revenue optimization on autopilot

11 years of willingness-to-pay data and ongoing Machine Learning allows Plusgrade to look at the entire train, not one upgrade at a time. What does that mean for you? The highest total incremental revenue possible.

We make money when you make
(a lot more) money

Discover your opportunities for incremental revenue growth, and we’ll help you achieve them. All of our products have pricing directly aligned with your outcomes.

Talk to a Rail Expert

Outstanding support—it sets us apart.


Dedicated implementation team to ensure your program starts off with a bang. Webinars, demos and videos. Unlimited access to our Global Care team. All totally free.