Plusgrade Acquires Oaky: The Best of Both Worlds in Hospitality Upselling

We’re excited to share a milestone moment for Plusgrade. We have acquired Oaky, the award-winning leader in hospitality upselling and recognized as the Best Upselling Software for five consecutive years.

This acquisition brings the best of both worlds together—Oaky’s proven innovation and Plusgrade’s powerful upselling technology, backed by our deep expertise in ancillary revenue across travel. The result is a stronger foundation today and even greater opportunities tomorrow for our partners across travel and hospitality.

Why This Matters

For hotels and partners across the industry, this is about more than two companies. Together, Plusgrade and Oaky are:

• One unified suite. Over time, the strongest features of both products will come together into a single upselling suite supporting every stage of the traveler journey—from pre-arrival offers to on-property upgrades and beyond.
• Even greater results. When two proven leaders join forces, everyone benefits—with broader features, stronger integrations, expanded reach, and new ways to grow ancillary revenue while creating more meaningful guest experiences.
• Elevating guest experiences. Helping hotels deliver upselling that feels seamless for operations and truly valuable for guests.

This is not consolidation—it’s acceleration. With Oaky joining Plusgrade, we’re setting a new standard for hospitality upselling and ancillary revenue across the travel industry.

Looking Ahead

Our mission remains unchanged: to help our partners unlock more revenue and deliver more memorable guest experiences. With Oaky now part of Plusgrade, we are even better equipped to make that happen—fueling innovation across thousands of hotel properties and hundreds of travel partners worldwide. This is the best, made better—and it’s just the beginning.

Read the full press release here.