IATA AGM Issue: The Powerful Intersection of Loyalty & Ancillary Revenue

Integrating Loyalty and Ancillaries: A New Path to Airline Profitability

Featured in the May 2024 issue of Airlines Magazine by IATA, this article explores how airlines are reshaping both profitability and passenger engagement by integrating loyalty programs with ancillary services.

Key takeaways include:

• How loyalty ecosystems create a foundation for incremental revenue: Airlines are building comprehensive loyalty structures that go beyond points, driving real, measurable revenue.
• The role of partnerships in enhancing the traveler experience: Strategic collaborations are unlocking new ways to personalize the journey, making every touchpoint more valuable.
• Data that proves the impact: Compelling stats highlight the significant revenue growth airlines achieve when they align loyalty programs with ancillary offerings.

Essential reading for aviation decision-makers looking to future-proof their strategies. Ready to see how this approach is transforming the industry? Read the full article in Airlines Magazine.