Selling that empty seat | ATW Window Seat Podcast

woman sitting in empty row
2025-09-11

Plusgrade’s Ross Vinograd, General Manager of Seating, joins Karen Walker, Editor-in-Chief of Aviation Week Air Transport World, on the Window Seat podcast to talk about a seat many travelers overlook: the empty one.

In this episode, they explore how airlines are rethinking the value of unsold inventory—from legroom to space as comfort—and how shifting expectations, dynamic seat maps, and generational preferences are reshaping the economy cabin.

The conversation also looks at how airlines can create value from empty seats without compromising transparency, loyalty, or the passenger experience.

Listen to the full episode here.

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