Avios subscription service powered by Plusgrade, offering predictable rewards to Finnair Plus

• Finnair launches monthly and annual subscription options to collect Avios
• Plusgrade's loyalty unit, Points, powers this service with unprecedented capabilities
• New Avios subscription model drives member engagement and supports growth of Finnair's loyalty program

MONTREAL, July 3, 2025 /CNW/ - Plusgrade, a global leader in ancillary revenue solutions, and Finnair, the national airline of Finland, are proud to announce the launch of a new Avios subscription service - a new way for Finnair Plus members to collect Avios. With flexible plans, a seamless payment process, and a "set it and forget it" experience, Finnair Plus members can now automatically grow their Avios balance each month -- with no extra effort.

A smarter approach to loyalty

Finnair's new subscription service reimagines how members prepare for travel by offering a predictable and consistent way to earn Avios. Whether travelers are saving for a dream trip or simply want the reassurance of having frequent flyer points available when they need them, this model delivers on both their financial and emotional needs. With monthly and annual plans, members can choose the one that's right for them and confidently progress toward their next reward.

“Memberships offer a smarter way to travel better, faster,” said Ken Harris, founder and CEO of Plusgrade. “They make it easier for people to get value from their loyalty program, without the hassle. We’re excited to expand our partnership with Finnair to offer this product to their members—keeping it simple, flexible, and rewarding.”

Designed for simplicity. Built for loyalty.

Finnair's Avios Subscription Service offers members a simple way to increase their Avios balance regularly and predictably—at the best available rate. Members can choose to pay monthly or opt for an annual plan to achieve additional savings. It's a simple and flexible model, designed to help members plan their next trip, upgrade, or reach their next tier—on their own terms.

“We are delighted to offer our members a simple and flexible way to increase their Avios balance,” said Pekka Antila, Head of Frequent Flyer at Finnair. “This subscription model reflects our commitment to delivering everyday value and convenience through Finnair Plus. It is a natural fit with the evolution of our frequent flyer program, and we are pleased to strengthen our strong partnership with Plusgrade to make it a reality.”

For more information about Finnair's Avios membership, visit this page .

About Finnair

Finnair is a network airline specializing in the transport of passengers and cargo between Asia, North America and Europe. Finnair is the only airline to offer direct flights to Lapland year-round. Customers have voted Finnair "Best Airline in Northern Europe " at the Skytrax Awards 14 times in a row. Finnair is a member of the oneworld alliance. Finnair Plc's shares are listed on the Nasdaq Helsinki stock exchange.

About Plusgrade

Plusgrade powers the global travel industry with its leading portfolio of ancillary revenue solutions. More than 250 airlines, hotels, cruise lines, passenger railways, and financial services companies trust Plusgrade to generate significant new revenue streams through exceptional customer experiences. As a leader in ancillary revenue, Plusgrade has generated billions of dollars in new revenue opportunities for its partners, while enriching the travel experiences of millions of passengers and guests. Founded in 2009, Plusgrade is headquartered in Montreal with offices worldwide.

SOURCE Plusgrade Inc.

For media inquiries, please contact: Carrie Moench, Director, Brand and Communications, Plusgrade, [email protected]