With The Rise Of Ancillaries, Seat Blocking Is Taking Centre Stage

Seat Blocking: The New Power Play in Airline Ancillary Revenue

In the competitive world of aviation, seat blocking is taking center stage—not just as a perk, but as a strategic revenue driver. In this article, published by Plusgrade on the World Aviation Festival blog, we explore how airlines are turning empty seats into serious profits while enhancing the passenger experience.

Here’s what you’ll uncover:

• Why travelers are willing to pay for empty seats: A striking 61% of flyers say they’d spend more just to keep the seat beside them empty. It’s not luxury—they see it as essential comfort.
• How seat blocking unlocks “affordable luxury”: Airlines are offering personal space without the hefty price tag of business class, creating new revenue streams from economy passengers.
• The real growth potential: Seat blocking isn’t a niche product—it’s becoming a core ancillary strategy, driving both incremental revenue and passenger loyalty.

It’s not about selling more seats—it’s about selling fewer seats, smarter.

Curious how airlines are cashing in on this trend? Read the full article on the World Aviation Festival blog.